SAT assures Thai fans will be able to watch FIFA World Cup final

The Sports Authority of Thailand has given an assurance that Thai soccer fans will be able to watch live broadcast of the World Cup final in Russia.

SAT governor Sakon Wannapong said on Thursday (Nov 9) that TV Pool had been assigned to negotiate with the concession right owner for Asia, Infront Sports & Media, for the live broadcast of the World Cup’s soccer matches in Thailand after no private sector was willing to negotiate for the broadcasting right due to the “Must Have” rule imposed by the National Broadcasting and Telecommunications Commission.

Under the “Must Have” condition, digital channels must broadcast free to audience on seven programmes, including FIFA World Cup.

The 2018 FIFA World Cup in Russia will be held from June 14 – July 15.

SAT governor Sakon Wannapong

He said the TV Pool would discuss the matter on Nov 17 to assess the negotiation with the rights holder about the broadcasting right in Thailand.  If that is not successful, there will be Plan B to make sure that Thai soccer fans will not miss the matches, he added.

The SAT earlier requested the government to co-finance the broadcasting right which it said needs about US$ 35 million or 1.1 billion baht to obtain the right.

Mr Sakon on Thursday presided over the signing of a contract for the launch of World Cup’s mascot, named Zabivaga, and souvenirs in Thailand.

The souvenirs will be available on sale at prices ranging from 195 baht to 1,190 baht apiece.