Tourism operators in Chiang Mai believe a larger number of tourists will visit this northern province and expect more than 120 billion baht to circulate in the province during the coming high season as the cold spell is expected to arrive sooner and last longer.
Boontha Chailert, president of the Chiang Mai Tourism Business Association, said he believes more tourists will visit Chiang Mai during the 2017-2018 high season.
The cold spell, which is expected to come sooner and last longer than the previous year, is one of the factors to draw more tourists to the province.
He expects as high as 120 billion baht to circulate in the province, compared to 90 billion baht last year.
One of the major attractions of Chiang Mai is the hot spring in San Kamphaeng district, which draws a large number of tourists each year.
Doi Inthanon is another top-hit destination for tourists to get the feel of the cold weather and see a beautiful view of valleys shrounded with a sea of fog. Moreover, the wild Himalayan cherry trees of Chiang Mai, of which flowers bloom in January, is another major attraction.
Sukanda Yenkramkran, a Bangkok resident who is captured by the charms of Chiang Mai, said she will certainly take a time out to visit the natural beauty, peace and fine weather of Chiang Mai to get away from tensions and chaos in the capital city.